Choosing the right name for your site...
The role of a domain name is to give not only an address on the web but also a recognizable identity to your website
It is important to have an identity that will be used, known and recognized. When you are building a site on the Internet, you need to predict the questions your readers will be asking, and cater your response to them... The same applies when you choose its name.
The criteria for naming a website
When selecting a good domain name you need to meet the following criteria:
- Short and descriptive.
- Easy to read, easy to say aloud, easy to remember and easy to spell.
- It needs to make sense: it should represent your brand, or use descriptive keywords.
- Serve as an object of communication to guide readers.
- Last but not least, it needs to be available!
What letters are authorised in the address of website ?
A domain name can be composed of 1 to 69 character, numbers or un-accented letters. The only typographical sign that are acceptable are _ . -
Typically a domain will need to have four or more characters as all of the single, double and triple character domain names have been registered.
Please note that upper and lower case letters hold no distinction:
- MyDomain.com and mydomain.com are one and the same.
The hyphen is permitted so that domain names can be easier to read. It helps words stand out. It also allows the use of domain names that are similar to ones that already exist.
- demand-my-domain.org is easier to read than demandmydomain.org
- lower-taxes.info can replace lowertaxes.info
- If deliciousapples.org is registered delicious-apples.org may still be available
Creating a brand will help protect your interests on the web
There are two main options when choosing a domain name.
- Choose a domain name that describes the content of your site.
- Choose a domain name that will become your brand, trademark or organization.
- Imagine that John Smith is a plumber in Denver. He could choose the domain name www.johnsmith.com but this does not tell readers anything about his business.
He could also try plumber-in-denver.com focusing on his occupation as well as giving information about his location. It is probably also a good move for Google.
It is essential to check that your desired domain name is not already used as a brand. To do this, simply search with Google.
It is important that you check with the intellectual property body, for example patents and trademarks, that deals with your country. This will ensure that you are not using a name that violates others property rights.
.com .org .net: a multitude of extensions, how do you choose?
Extensions fall into two broad categories.
- Generic extensions
- Geographic determinations.
- Generic extensions: .com for sites showcasing commercial activities, .org for sites representing organizations, both having a global presence and an international image of the activity they present.
- Geographic extensions: for example .us for sites in the USA or .fr for sites in France. This also gives information about the language the site will be presented in.